Gary Lineker's Blundstone Boots Featured in The Guardian
The Guardian featured Blundstones this week in "Blundstones on the march: Gary Lineker’s boots catch the eye once again" where they talk not only about the UK "Match of the Day" broadcaster and former football/soccer player but how the boot has become hugely popular in recent years.
The article talks about the boots being worn, history of the Blundstone brand and how its become a favorite for other big names, alongside farmers and fashion editors. It also mentioned the recent New York Times article which suggested that what Timberlands were to the 1990s and Uggs were to the early 2000s, the Blundstone may be to the early 2020s: a marker of where we are at as society.
Searches for the brand have increased in the UK, like they have in the US and this has been especially driven by women searching for the brand, where CEO Adam Blake noted that “in most markets, the 24 to 35 year-old female segment is showing the fastest growth for both awareness and purchasing behaviour of our brand.” Growth has also increased in the mens space too in recent times and with the right balance of sensibility and look.