We acknowledge that these past weeks have been a time of reflection for us at Blundstone.
The death of George Floyd and the following events have laid bare the continued issues of racism and injustice that occur in the world which we do not and will not sanction.
At Blundstone our belief is that all people are entitled to the same treatment and protection, the same opportunities in life and the same core human rights. This is more than a belief; it is a responsibility.
We take responsibility for the workplaces and cultures we create. We take responsibility for our own actions and for the actions of partners taken on our behalf. We support organizations committed to tackle discrimination and provide opportunities for all.
We are by no means perfect and we must make every step better than our last, for our communities today and tomorrow.
Today we stand up and acknowledge our responsibility to make a difference.
Commit: We pledge to reflect racial diversity when it comes to our creative content across all of our platforms.
Amplify: We will ensure that we celebrate and feature stories that reflect diversity of culture.
Give: We are building a program with local and national U.S. organizations that will contribute to permanent change. We are supporting organizations that are founded on equal opportunity, respect for others and community, values we uphold.
Our Belief in Life & Human Rights
12 Jun