Recognised globally as a style icon, David Beckham has fast become a fan of his Blundstone 1306s.

Declared the "Sexiest Man Alive" by People magazine, we're happy that he's added Blundstone to his fashion bible admired the world over.

BLUNDSTONE LAUNCHES EXTENDED ‘URBANS’ RANGE IN AUSTRALIA FOLLOWING GLOBAL SUCCESS

Australia’s most iconic boot brand, Blundstone has revealed a new-look campaign, fronted by renowned local model and Instagram superstar Stephanie Claire Smith.

Twenty-one year old Smith, known as @stephclairesmith to her more than 680,000 Instagram followers, fronts the campaign that heralds a fresh approach, with an extended selection of the coveted street wear Urbans range of women’s, men’s and kids’ products now available on home shores.

The Blundstone Urbans range has already attracted a cult-like following overseas, with one in 15 Israelis buying a pair last year and demand in USA and Europe increasing year on year.

Stephanie Claire Smith says, “I genuinely love Blundstone boots and grew up in them, so working with the team to highlight their Urbans range was a no-brainer for me. It’s great to mix things up when it comes

The Blundstone 980 Underground Mining Boot won Best in Category at the 2015 Good Design Awards (Product Design - Commercial and Industrial) as well as the prestigious Museum of Applied Arts & Sciences (Powerhouse Museum) Design Award 2015 for excellence in Australian product design.

The awards are Australia's oldest and most prestigious for design and innovation. The Judges commented: "The Blundstone 980 Underground Mining Boot represents a true understanding of the end user. This is true design excellence in every regard and a showcase of what good design can bring to a very challenging project with tough customers. The Blundstone Mining Boot is a beautifully resolved product that has clearly gone through a professional design process."

Since 1992, the Powerhouse Museum has recognised excellence in Australian product design with its own Design Award and Selection as part of the annual Australian Good Design Awards. The Museum displays the winning products